Kothari FREEDOM

BRIEF in brief: Our task was to craft a dynamic and stylish logo, along with a memorable mnemonic, for Kothari's men's underwear and athleisure brand 'Freedom'. Our goal was to position 'Freedom' as a modern and trendy choice amidst a competitive landscape filled with both established and emerging brands. The visual elements should embody a sense of movement and contemporary style, capturing the essence of freedom and self-expression.