THE MAD GENERAL

BRIEF in brief: We are starting a small sandwich shop but plan to grow it into a larger general store. Eventually, the store will house curated provisions and the concept might expand to include pizza and rotisserie chicken. We want to bring the hipness and IRREVERENT tone of a Brooklyn, New Orleans, or Hudson, New York vibe to our small traditional beach town. Need to find the right color combo but definitely want one of the colors to be bright.